DATA-DRIVEN CAMPAIGN FOR RAINBOW

The key to improve the effectiveness of creation was the application of machine learning, which analyzes the criteria for decision-making paths of previous customers. On this basis, it selects the displayed tours so that they have the greatest chance to interest the user.

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Define your dream vacations and see correlations between chosen criteria. We present simplified model showing the main assumptions of machine learning criteria mechanics in the campaign.

Country:
Children:
Board:
Conveniences:
Drag to see correlations between machine learning parameters. Scroll to zoom in and zoom out.

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